Overview on promotional activities 2018
Onderwerp(en) van de dag
: Channel mix strategies around product launch and how the use of digital channels correlates with launch success?
Spreker : Alexandra Smith (UK) , co-writer
As the prescription medicines competitive environment intensifies, with increased numbers of specialty new active substances coming to market and growing geographic concentration of sales opportunity as a consequence, companies are under pressure to sustain returns by launching commercially successful innovative products with a flat or reducing promotional investment.
Consultant at IQVIA
Doctor of Philosophy (Ph.D.) Developmental Biology and Embryology - University of Oxford (2010-2015)
Master's degree Biochemistry - University of Oxford (2006-2010)
: Belgian overview & trends
Spreker : Patrick Bervelt, Sales Director, IQVIA
Back to the local affiliates after several years at a Regional and Global role in Client Services and Operations
Prijs leden: 0€
Prijs niet-leden: 250€
18:30 - 22:30
Ast 26 B,